During demonstrations against pension reform in March and April 2023, numerous JCDecaux billboards were exposed or broken in several French cities, including Strasbourg and Rennes. Stripped of their advertising posters, the “lollipops” sometimes become frames on the city – usually relegated to the background – sometimes distorting mirrors of the urban landscape – when they are covered with black stretch film to prevent onlookers from injuring themselves with their broken windows. The Fireflies poster re-enacts the singular nocturnal temporality of a post-advertising world in which these lollipops would be reduced to lighting devices akin to urban fireflies.
Digital image of vandalized planimeter panel, digital print on 150 g/m2 diffusion paper, planimeter panel, Public Access key, adhesive tape, adbusting.
L = 120 cm × h = 176 cm.
Design, photography, editing, mixing: Mathieu Tremblin.
Action: David Demougeot, Mathieu Tremblin.
This work was produced in conjunction with the Bien Urbain 11 festival.
Bien Urbain 11
2 weeks : June 9 to 25, 2023
27 invited artists : ABCDEF (DE) // Ama Split & Riky Kiwy (FR, IT) // Ampparito (ES) // Camille Bondon (FR) // Charlotte Beltzung (FR) // Christina Kubisch (DE) // Clown (FR) // Doa Oa (ES) // Dima Mykytenko (UKR) // Ella & Pitr (FR) // JOUBe (FR) // Ju Hyun LEE (KR) // Justine Caoudal (FR) // Lou Amoros Augustin (FR) // Mary et Jiem (FR) // Mujo Atelier (FR) // MZM Projects (UKR) // le collectif Ne Rougissez Pas (FR) // Red (FR) // Saturn (FR) // Simone Découpe (FR) // Vilx (FR)
A founding member of the duo Les Frères Ripoulain since 2006, Mathieu Tremblin lives in Strasbourg and works in Europe. He draws inspiration from anonymous, autonomous and spontaneous practices and expressions in urban space, using simple, playful actions to question systems of legislation, representation and symbolization in the city. He favors contextual intervention in urban space, performance walking, the creation of tools and the hijacking of objects, and uses editions, installations, photographs and videos to document or reinvestigate his experiments.